Joey Ruiter
Already the owner of "about 20" design patents, Joey Ruiter graduated from Kendall
College of Art & Design in 2000. He sold a chair design to Steelcase while still
a student; two years later he received a Best of NeoCon® Gold Award for alternative
office solutions.
His Turnstone design work includes Kick® systems furniture, additions to the
Smoke™ desks line, an assist on the Scribe™ mimioActive™ whiteboard,
and more.
"I always tell a story when I talk about a product. Stories are what design is about:
the way a person reacts to a product and uses it. That's what's important. The product
just goes away, and you just enjoy the overall experience."
After three years at Turnstone, Joey now runs his own design studio in Grand Rapids,
MI.